Go For Your Mountain

The good folks at Empower Aging (which is a non-profit organisation with a mission to combat Ageism and to empower the elderly) contacted me for a really spontaneous video project to promote their upcoming event, GYM. I was initially hesitant to take up additional projects because I already had quite a number lined up from May to July. After giving some thought, I went ahead anyway because I really felt that Empower Ageing's mission had so much meaning. 

"To dream, is a powerful thing that gives meaning to people. That's why GYM (Go for Your Mountain) Challenge wants to rally families and communities to come alongside your seniors to believe in their dreams and encourage them to pursue their dreams!

Seniors can be mountain conquerors - showing resilience to overcome their barriers and persevering till they get to their "peak". Come September 2018, join 800 others who will form intergenerational teams to scale up Mount Faber to share this important message. Together we can change how we all view ageing and old people. Would you join us to Go for Your Mountain?"​